Startup Sportswear Fashion Label: Hales

I wanted to create a sportswear fashion label for women, clothing that was stylish, feminine and functional. Fusing fashion & function.  

I felt a great need to create clothing for women who didn't want to sacrifice style for sport, for women that wanted to look their best and play their best.

Why? Because I was unhappy with what else was on offer, the majority of sportswear stores stocked little if any women’s golfwear, a frankly disappointing fact, especially when statistics say that more women are joining the game now then men! Plus the clothing that was on offer, just wasn’t cutting it.

Have you noticed how good you feel when you’re wearing your favourite shirt, maybe it's a certain colour that makes you feel confident enough to give life your A game.

That’s the power of fashion, when colour, texture and design is used to create something extraordinary, we all know it when we see it, and we all want it.

We want luxury fabrics (at affordable prices) that feel amazing against our skin, in vibrant colours and flattering on-trend designs. We want a great fit, we want to stand out from the rest and if we’re honest we want to totally slam-dunk the competition, with our style and our swing.

That's what I hope to achieve with Hales Golfwear - clothing that makes you look and feel amazing, clothing that gives you that extra confidence to play your best game.

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