Sportswear brand Adidas has teamed up with Nicola Winhoffer, fitness
artist and former trainer to celebrities including Madonna and Stella
McCartney, to create their exclusive subscription service for women, Avenue A.
 | |||
| Adidas Avenue A 2016 |
The contents of Avenue A boxes are being kept secret, but are likely to
include a mix of footwear, apparel and accessories. All by Adidas. Boxes will
be shipped quarterly and will cost $150 per box. This subscription service is
likely to increase the brands business, if they get it right.
It's all about the content.
I do like a good surprise. Wrap that up with stylish sportswear, sent
directly to my door and you are on to a winner.
Subscription services are uber popular right now and its easy to see
why. They cater to hundreds of thousands of consumers that want an alternative
to regular shopping, those that want a personalized shopping service, with the
ease and accessibility of online shopping.
 | |||
| Birchbox Online Beauty Subscription Service 2016 |
I love online shopping, being able to see the full collection at a click
of my mouse, all the colors and styles, never a wrinkled or lipstick stained
shirt because someone else tried it on before me, never a messy clothes rail or
having to hunt to find your size. It's all there right in front of you, while
you sit at home on the sofa. Glorious.
Online shopping is clean, fast, fun and guilt free, after all it's not
proper shopping is it?
Fashion subscription-based services take it to the next level, they
handpick clothes for you, based on your agreed style preferences and deliver
them to your home or office. You get to decide at your leisure what you wish to
keep and what to send back. Sounds pretty good right?
Subscription services are a growing trend both in the UK and USA, look
at Enclothed, a bespoke menswear service based in London, providing men
with a hassle free shopping experience, simply fill out a short style profile
and your personal stylist goes to work, handpicking a selection of pieces which
are shipped to your door free of charge.
Its not just fashion either, Birchbox, a New York City-based online beauty subscription service delivers 5 luxury beauty products to their subscribers every month. Fragrance, skincare, make-up, the exciting part is that you don't know what treat you have till you open the box. Birchbox is currently valued at $485 million, which is not bad for a start-up company that launched in 2010, which shows just how lucrative and popular the subscription services market is.
Subscription services tap into a need, we are busy people, holding down jobs, careers, families, social lives, often there is no time to take care of ourselves, so if a subscription service can provide us with what we want, when we want it, without us having to add anything extra to our daily to-do-list, then they certainly get my thumbs up.
 | |
| Hales Golfwear Spring/Summer 2016 |
It's the future of shopping I'm sure of it.
What do you think? Would you choose a subscription service? Would love to read your comments!
www.halesgolfwear.com
Comments
Post a Comment